7-Eleven Coffee Cup Presidential Poll Half-time Report
It's halftime for 7-Election™, 7-Eleven's presidential coffee cup poll. While President Barack Obama has maintained a steady 20-point lead over Republican challenger Mitt Romney
through the first four weeks of polling, three of the nine swing states
have shown movement after last Wednesday's debate. And Romney cup sales
in some areas apparently perked up.
For the week leading up to the debate, Obama led Romney in 7-Election cup sales, 63 to 37 nationally. Counts on Oct. 4, however, were closer with Obama's lead shrinking to 57 percent over Romney's 43 percent. In Denver,
where the debate took place, the numbers were even tighter – before and
after. Leading up to the debate, Obama's lead averaged 16 points, 58
percent to Romney's 42 percent. The following day, the candidates were
nearly tied – Obama, 51 percent, and Romney, 49 percent.
"This is the fourth 7-Election, and we go into it every time not knowing if our results will reflect the actual outcome," said Nancy Smith,
7-Eleven vice president for marketing. "But history, so far, speaks for
itself, and 7-Eleven seems to have the pulse, maybe a bit more rapid,
of the nation. There's still another month before Election Day,
and we invite people to come to 7-Eleven and support their candidate by
getting a red or blue 7-Election cup and, even more important, to take
advantage of their privilege to vote in the real election on Nov. 6."
Through Wednesday, Oct. 10, approximately 60 percent of customers had cast their blue cups for Obama while 40 percent
picked the red Romney cup. 7-Eleven began counting red and blue cups
Sept. 6. Of the 34 states in which 7-Eleven has stores, the president
carries 31 while Romney leads in three (Idaho, West Virginia and New Hampshire).
Media pundits and "real" pollsters have identified nine key
battleground states, or as 7-Eleven coined them: battle coffee-ground
states -- that are too close to call and key to winning the election: Colorado, Florida, Iowa, Nevada, New Hampshire, Nevada, Ohio, Virginia and Wisconsin. 7-Election voters seem more decided:
7-Election Swing State Results as of Wednesday, Oct. 10, 2012
STATE
|
BLUE-OBAMA
|
RED-ROMNEY
|
Colorado
|
61%
|
39%
|
Florida
|
56%
|
44%
|
Iowa
|
67%
|
33%
|
Nevada
|
63%
|
37%
|
New Hampshire
|
49.5%
|
50.5%
|
North Carolina
|
52%
|
48%
|
Ohio
|
57%
|
43%
|
Virginia
|
59%
|
41%
|
Wisconsin
|
53%
|
47%
|
Cup counts for Obama dropped slightly in three states the day after the first debate on Oct. 3, with the president losing a percentage point to Romney in Iowa, New Hampshire and Wisconsin.
Even more telling were the results in Denver
7-Eleven stores last Thursday, the day after the first presidential
debate and the city where the event took place. Obama had led 58
percent to 42 percent of 7-Election cups sold up through the day of the
debate. The day after the debate, the president slipped 7 percentage
points to 51 percent versus Romney whose cup share grew to 49 percent.
As the U.S. presidential election swings into the final weeks and
early voting begins across the country, Americans are encouraged to
continue to cast their cups in the 7-Election just-for-fun presidential
coffee cup poll at participating7-Eleven stores.
Throughout the first half of the 60-day voting promotion, the margin
between the two candidates has mirrored the 2008 presidential election
when Obama bested Sen. John McCain.
National, state and select cities appear on www.7-election.com, and 7-Eleven updates results daily. 7-Eleven operates and franchises stores in eight of the top 10 most populous markets – New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas-Fort Worth and Washington, D.C. with the following results:
7-Election Major City Results as of Oct. 10, 2012
CITY
|
BLUE-OBAMA
|
RED-ROMNEY
|
New York
|
65%
|
35%
|
Los Angeles
|
70%
|
30%
|
Chicago
|
66%
|
34%
|
Philadelphia
|
66%
|
34%
|
Phoenix
|
64%
|
37%
|
San Diego
|
63%
|
37%
|
Dallas
|
66%
|
34%
|
San Jose
|
65%
|
35%
|
7-Election percentages do not include the sale of the green-colored,
large-size 7-Eleven coffee cups for the
"No-Opinion/Another-Party/Undecided/None-of-Your-Business" consumers or
the other sizes of 7-Eleven's hot beverage containers.
"7-Election has never been a scientific study, so it's anybody's
guess why the spread between the cup counts is greater than national
polls, you know, the real ones," Smith said.
"7-Eleven customers are younger than the general population, and some
news sources have suggested that younger voters, who communicate
primarily by wireless phones rather than landlines, may be under-counted
by pollsters."
7-Eleven's Mobile Oval vehicle continues its rolling tour. The red,
white and blue bus with a miniature oval office inside was in the U.S.
Capitol this weekend before this week traveling down the East Coast to Norfolk, Va. (Oct. 11); Jacksonville, Fla. (Oct. 14); Orlando (Oct. 15), Miami (Oct. 16) and Tampa (Oct. 17). The bus then moves on to Austin (Oct. 19) and other points west. Dates for future Mobile Oval stops in Colorado, Nevada, California, Washington state are posted on www.7-election.com. The Mobile Oval returns to 7-Eleven's hometown of Dallas
the day before the election. Visitors get a fun non-political
experience with free coffee, free mugs and free photos in the mini-oval
office.
Voting polls are open until 7 p.m. on Nov. 6, but even later at participating 7-Eleven stores. The 7-Election coffee cup poll will continue its count until midnight on Election Day, so the cup race is not over until the last drop that Tuesday night.
"We put out the cups, and our customers take it from there," Smith
said. "They are the real winners in 7-Election. Besides having some fun
with this campaign, we are can raise awareness about the importance of
voting in America. Every vote, like every cup, counts."
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