Tuesday, May 10, 2016

Trump Phenomenon? 'Budweiser' Name Changed To 'America'

Budweiser name changed to America

Anheuser-Busch announced on Monday that "Budweiser," will be replaced with "America" on the front of its 12-oz. cans and bottles from May 23 through the 2016 Presidential general election in November. The label will also include phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.”




Tapping into the Trump Phenomenon?

It's no secret that presumptive GOP Presidential nominee Donald Trump and Anheuser-Busch share the same demographic of white, working-class males and the word "America" is actually part of Trump's 'Make America Great Again' campaign slogan.

"This stupid Budweiser campaign is Donald Trump’s fault," Ryu Spaeth complained in the New Republic. "If we think of the U.S. presidential election season not only as a grand exercise in democracy, but as a vast proving ground for how to sell a message to millions of Americans, then Trump’s campaign is surely being studied by every marketing agency in the country."

"Budweiser’s bold new look serves as the focal point for its summer-long campaign — “America is in Your Hands” — which reminds people from sea to shining sea to embrace the optimism upon which the country was first built," the beer company stated in a press release.

Although the timing and messaging appear to be tapping into the enthusiasm of Trump supporters this election season, the beer company has couched the ad campaign around cultural and sporting events.

"The “America is in Your Hands” campaign will come to life this summer during culturally relevant moments where Budweiser will be present," the company stated. "Including Fourth of July celebrations, the Copa America Centenario soccer tournament, the 100th anniversary of the National Park Service, and events to celebrate the brand’s six Team Budweiser athletes competing to appear in the Rio 2016 Olympic and Paralympic Games."